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IAT
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阿爾特汽車技術股份有限公司

從優秀制品的開發支持,向暢銷商品的開發支持

      近年來,中國發展成為了世界上最大規模的汽車市場,國際品牌的汽車制造商也在這里投入了很多具有魅力的商品。今后,對于各汽車制造商的來說,競爭都將更加激烈,如果不做基于戰略的商品開發,將可能無法在這場戰爭中勝出。

       
      商品的開發需要幾年的光陰。現在開始參考市場上受關注的車型著手開發,但是,等到開發完成時受關注車型又變為了其它的車型,這樣的事情會經常發生。特別是中國市場變化非常快,很難預測幾年后市場是什么樣子。
 
      投入了時間、金錢,好不容易開發出的商品,到上市的時候卻銷售不出去,也就意味著無法回收投資。這樣的事態對于經營是很大的負擔,絕對要避免。也是因為這樣,所以在商品開發初期,就要好好地確立策劃構想變得重要起來。
 
      考慮到市場需求,將來消費者將追求怎樣的商品?將這個商品形成清晰的印象,將其具體化需要導入什么樣的技術?要像這樣充分地進行初期研討,這是推進開發暢銷商品的重要步驟。
 
      我公司在發展初期開始,就應客戶要求進行以設計為主的汽車開發支持。但是,考慮到上述時代背景,我們開始從設計的前一道工序,策劃構想階段開始參加謀劃,并整備了以開發暢銷商品為目標的支持體制。
 
      分析客戶希望開發商品的市場環境,研究消費者的需求、競品車的商品力,在此基礎上,應該開發出什么樣的車,我們將從軟件、硬件兩個角度匯總“商品技術構想”并進行提案。然后通過與客戶協商此提案,使其進入下一步的設計工作。
 
      國際上的汽車制造商在推進車輛開發時已經融入了這樣的步驟,對于IAT來說,要與汽車制造商導入同樣的開發步驟,才能進行讓客戶滿意的商品開發支持。
 
 

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